In the mid 1970s the Central Electricity Generating Board (CEGB) established its Generation Development and Construction Division at Barnwood, Gloucester and many keen golfers were relocated to the area. Some became members of Lilley Brook Golf Club.
The CEGB being a keen supporter of the Electric and Electronics Industries Benevolent Association (EEIBA), effectively the industry’s charity, soon took the lead role in organising a successful fundraising annual golf day for the then Gloucestershire Branch of the EEIBA. In 2014 the EEIBA rebranded to reflect changed times and became the Electrical Industries Charity. The Charity’s mission remains the same and it works to look after people from the electrical, electronics and energy industries when they or their families need a hand up – big or small. Regardless of age or circumstances the Charity provides the practical support people need to get back on their feet.
The event has now been held at Lilley Brook Golf Club for more than 40 years with many golfers returning year after year to test themselves against the challenges of the course and enjoy the hospitality of the club. With the support of Electricity Supply companies and sponsorship from many of the partner organisations that work in the sector the event has raised in excess of £550,000 (equivalent to £800,000 in 2020) for the charity. The warm welcome received from the club each year is much appreciated by the organising team and has contributed significantly to the fundraising success.
Sadly, the Covid-19 pandemic prevented the playing of the event in 2020 but arrangements are now underway, with fingers firmly crossed, for the annual South West Region Golf Day to be played this year at Lilley Brook Golf Club on 22nd September 2021. The tried and tested format of team and individual golf competitions combined with subsidiary nearest the pins, straightest drive and putting prizes will provide opportunities for golfers at all levels to participate and again support the event on its journey of raising the equivalent of a million pounds for the charity.